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Reading: Saudi Arabia's Gaming Bet Clears Its First Brussels Hurdle: EU Approves the $55 Billion PIF-EA Deal, But a Bigger Test Looms
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Saudi Arabia's Gaming Bet Clears Its First Brussels Hurdle: EU Approves the $55 Billion PIF-EA Deal, But a Bigger Test Looms

Joe Weisenthal
Last updated: 23.07.2026 17:56
Joe Weisenthal
2 недели ago
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Saudi Arabia's Gaming Bet Clears Its First Brussels Hurdle: EU Approves the $55 Billion PIF-EA Deal, But a Bigger Test Looms
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A group of investors including Saudi Arabia's Public Investment Fund secured EU antitrust approval Thursday for its $55 billion acquisition of Electronic Arts, with the European Commission confirming the deal would not raise competition concerns under the bloc's standard merger rules. KeyToFinancialTrends reads Thursday's clearance as the more straightforward of two separate EU regulatory hurdles this deal faces: a merger review focused on competition concerns was always the less politically fraught test for an acquisition whose real scrutiny centers less on market concentration than on who is providing the capital behind it.

The deal itself represents the largest leveraged buyout in history by a considerable margin, structured under an agreement Saudi Arabia's roughly $1 trillion wealth fund, Jared Kushner's Affinity Partners, and private equity firm Silver Lake first announced in September 2025. Under the terms, the consortium is acquiring 100% of EA with PIF rolling over its existing 9.9% stake in the company, while EA stockholders receive $210 per share in cash, a 25% premium to the company's unaffected share price before the deal became public. KeyToFinancialTrends treats PIF's decision to roll over rather than cash out its existing stake as a meaningful signal about the sovereign fund's actual conviction in the deal: an investor simply looking to extract value from a takeover typically cashes out entirely and redeploys elsewhere, while rolling over an existing position into a newly private company reflects genuine long-term commitment rather than an opportunistic financial exit.

The more consequential regulatory test is still pending and involves a fundamentally different question than ordinary antitrust review. The European Commission is separately scrutinizing the deal under its Foreign Subsidies Regulation, which is aimed at preventing unfair non-EU government subsidies from helping companies acquire rivals inside the 27-country bloc, and people familiar with the matter told Reuters last week that PIF is also expected to win clearance under that framework, with the Commission's decision due by July 30. Key To Financial Trends frames the Foreign Subsidies Regulation review as the genuinely novel piece of scrutiny this deal has had to navigate: because PIF is a sovereign wealth fund backed directly by the Saudi state rather than a conventional private investor, Brussels needed a separate legal mechanism specifically designed to evaluate whether state-linked capital deploying at this scale distorts competition in ways ordinary antitrust merger review was never built to catch.

EA shareholders have already signaled overwhelming support for the transaction independent of the regulatory process, approving the take-private at a virtual meeting in December with roughly 99% of votes cast in favor, and the deal is now working through its final regulatory stretch ahead of an extended outside date in September 2026. KeyToFinancialTrends closes on that near-unanimous shareholder vote as context for why Thursday's EU merger clearance, while procedurally important, was never seriously expected to derail a deal that has already cleared its most direct test of investor confidence: with shareholder approval secured months ago and PIF's own capital already effectively committed through its rolled-over stake, the outstanding Foreign Subsidies Regulation decision due by July 30 stands as essentially the last major checkpoint before what would become the largest all-cash sponsor take-private transaction in corporate history officially closes.

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